The small town of La Roche-Posay is on the Creuse river in the scenic countryside of the Vienne department (Poitou-Charentes region of western France) and about 20 kilometres east of Châtellerault. It is an attractive medieval town, and a popular tourist destination.

You might recognise the name of the town because of the well known brand of beauty products with the same name and founded in the town nearly 100 years ago. Now owned by the L'Oreal group, the products of La Roche-Posay are famous in almost all countries in the world.

It is partly because of its reputation as a spa town, a reputation it has held for more than 350 years, that La Roche-Posay attracts that many visitors.

To cater for visitors, La Roche-Posay also has a racetrack, an 18 hole golf-course and a casino, which is quite unusual in France away from coastal resorts. You will also find tennis courts here, the possibility to swim in the Creuse river, and a good number of marked trails in the surrounding region. Twice a week there is a farmer's market.